The new generation of Territorial Convention Bureaus: the cases of Convention Bureau of Rome and Lazio and Convention Bureau Terre di Siena
Paolo Novi (CEO Integrare srl, Member of the Board of Directors of the Convention Bureau of Rome and Lazio)
The lesson analyses the importance of Convention Bureaus in the tourism sector as well as the role they can play in the current economy in order to overcome the many challenges posed by Covid-19 pandemic. Moreover, the lesson presents two case studies: the Convention Bureau of Rome and Lazio, and the Convention Bureau Terre di Siena.