Maria Cristina Selloni (Past Director of the Tourism, Training and Work Department of Rome)

Italy boasts a constant growth of its tourist flows and, in 2019, confirmed itself as the fifth world destination for international arrivals. Rome, the Capital, represents the “main tourist goal” being the most desired and wished destination by all travellers in the world even if it’s “only” the 15th touristic destination on a world level and the third one in Europe, after London and Paris. Rome is a unique destination because of its extraordinary historic, artistic and cultural sites, its naturalistic resources and the richness and variety of its food&wine, artisanal and fashion typical offer. Today I’m going to highlight the main “strengths and weaknesses” of Rome as a tourist destination.