The Albergo Diffuso business model: from evolution to co-evolution
Luna Leoni (Assistant Professor in Management)
The lesson presents the Albergo Diffuso (AD) topic as an example of virtuous co-evolution between firms and territories. The following slides explain the AD phenomenon, also through some successful cases of Italian AD. In support of these slides, a scientific article on the topic is provided. Through this lesson, the reader can acquire specific knowledge on the systemic and co-evolutionary management of the firms-environment relationship and how this relationship can create sustainability-oriented and innovative business models.