Claudia Maria Golinelli (Full Professor of Management and Vice President & Partner EGA Worldwide Congress & Events)

This lesson is centred on the Events (as part of MICE industry). In particular, the different typologies of events are described, together with their main characteristics as well as their relationship with the territory and stakeholders. Finally, the main phases related to the organization and management of an event are presented together with the different types of impacts generated by the event itself.