Massimo Melis (Partner & Managing Director of Future4 Communication)

The issue of this lesson is an overview of the “Meeting & Event Industry”, a strategic sector for Europe that in Italy count 569 thousand employees and produce 65.5 billion Euro in turnover and 36.2 billion Euro impact on GDP: you will find in next slides in details main player, event’s typology, key success factors of a meeting & event destination. The lesson also describes what is “Live Communication” and which is the effects of digital solution to support events.