Indice degli argomenti

  • Economics and Management of Tourism and Cultural Activities

    foto del corso

    The lessons proposed in this course were carried out in the context of the XIII Edition 2019-2020 of the Post-Graduate Course in Economics and Management of Tourism and Cultural Activities - MEMATIC of the University of Rome “Tor Vergata”. They contribute to increasing the entrepreneurial and managerial competences, as well as digital skills necessary for those who work (or intend to work) in tourism firms (decision makers) and in institutions (policy makers) including religious ones, operating at different levels in the four areas of the tourism system: Destinations, Accommodation, Mobility, and New Technologies. In particular, these lessons allow to raise the understanding of how to govern, direct, organize, and manage tourism firms and destinations in the current global competitive dynamic. In addition, they shed light on the opportunity to consider tourism firms and destinations as interdependent systems, interacting with each other, and constantly evolving with their environments (general/institutional, competitive, and natural). In fact, due to the unprecedented challenge of the COVID-19 pandemic and its extremely intensive impact on the tourism sector, the development of innovative sustainability-oriented business models and new holistic approaches to the governance and management of tourism firms and destinations – involving entrepreneurs, policy makers and all stakeholders – plays a key role for the progress of the whole society towards sustainability. In fact, according to art.3 of UNWTO Global Code of Ethics for Tourism, «Tourism [is] a factor of sustainable development».

    The course "MEMATIC" addresses 5 main topics through 23 different lessons. The lessons are composed by: videos, slide, essays, and academic articles.


  • Tourism firms and destinations: governance, management, and entrepreneurship

    In this topic you can find lessons devoted to the governance, management and entrepreneurship of tourism firms and destinations in both theoretical and practical terms

  • The relationship between tourism firms and destinations: innovation, sustainability, and competitiveness

    In this topic you can find lessons devoted to the analysis of the relationship between tourism firms and destinations and how this relationship is able to generate innovation, sustainability and competitiveness. The lessons provide theoretical elements and practical evidence.

  • The role of Meetings, Incentives, Conferences, and Exhibitions (MICE) sector for the development and competitiveness of tourism destinations

    In this topic you can find lessons devoted to the analysis of the MICE sector with particular emphasis on events, congresses, and convention bureaus.

  • Digitalisation in tourism

    In this topic you can find lessons focused on the relationship between tourism and digitalization and how this latter is changing and reshaping the tourism sector as a whole. These lessons go deeper into the key trends that can help us to achieve intelligent and equitable management of resources, provide more satisfactory services to new requests, review and implement effective business strategies and increase the involvement of local people and communities – such as Big Data, social, mobile, etc.